Grand Theft Auto 5 has surprised many analysts in the gaming industry with its release day income which totaled over 800 million dollars. They originally expected the game to bring in about one billion dollars within the first month of being released but it looks like that goal will be passed up pretty quickly, which has everyone thrilled that the time and investment they made into this game was more than just ‘worth it’. Grand Theft Auto 5 has actually broken the previous release day record that was set by Call of Duty: Black Ops 2 by over 300 million dollars. It took Black Ops 2 to reach a billion dollars in sales, but analysts expect GTA5 to reach that goal in much less time.
On release day, over eight thousand stores remained open past midnight to cash in on the release day’s sales. The next day, many gamers called off of work to play the game, faking an illness or something along those lines. Grand Theft Auto 5 has cost the developers over 270 million dollars to develop and they’ve invested over five years time into development, making the game a very special event for Rockstar Games. The event and its sales were so significant that they’re now being compared to box office movie release-day sales, such as the income figures for Despicable Me 2 and Iron Man 3. Once the game passes a billion dollars in revenue, it can then be considered to have earned revenue equal that of the revenue generated by the previously mentioned movies.